FC DIEZ MEDIA is exclusive commercial agency to CONMEBOL club competitions for the 2023-2026 cycle
The new deal includes the sale of global media rights, sponsorship, and licensing to the most prestigious club competitions
FC DIEZ MEDIA has been confirmed as the exclusive agency to CONMEBOL, the South American Football Confederation, for the exploitation of commercial rights to club competitions from 2023-2026.
The new deal includes the sale of global media rights, sponsorship, and licensing to the most prestigious club competitions on the continent – CONMEBOL Libertadores, CONMEBOL Sudamericana and CONMEBOL Recopa. Also included are CONMEBOL Libertadores Femenina, CONMEBOL Libertadores Futsal, both male and female, CONMEBOL Libertadores Beach Soccer and CONMEBOL Libertadores sub-20.
CONMEBOL awarded the rights to FC DIEZ MEDIA following a tender process verified by Ernst & Young.
“It is a pleasure to count on the support of a an internationally recongnised agency such as FC DIEZ MEDIA. With their collaboration, in the coming years we will continue to commercially grow our brands to reaffirm our promise to South American football and reinvest for its development”, commented Alejandro Dominguez, president of CONMEBOL.
Adam Kelly, Co-President of Media and Events at IMG said: “This is a highly valued partnership for IMG. CONMEBOL Libertadores and CONMEBOL Sudamericana are the jewels in the crown of South American club football and viewed in great numbers around the world. We are delighted to have extended our relationship with CONMEBOL and look forward to enhancing all elements of our work with the Confederation to further grow the tournaments in terms of awareness, audience and revenue.”
FC DIEZ MEDIA, now wholly-owned by IMG, part of the Endeavor Group, has been CONMEBOL’s commercial partner since 2019 and has worked closely with the Confederation in supporting and developing football in the region.
Services provided to CONMEBOL include the sales of media rights and sponsorship, broadcast production support, digital strategy and implementation, licensing consultation and overall strategic advice for the competitions. CONMEBOL is made up of ten member Associations – Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela -.