FC Diez Media Head of Marketing and Sales Participates in Congress in Cali
The “Fútbol con F de Femenino” Congress was held at the Universidad de San Buenaventura’s Auditorio Central in Cali, #Colombia from October 19th to 21st. The event was held with the intention of demonstrating the growth of the CONMEBOL Libertadores Femenina, fostering discussions surrounding investments and ideas regarding the sport and incentivizing new generations of female players.
On the congress’ second day, a panel was held addressing the competition as a strategic platform for brands. María Barbera, FC Diez Media’s Head of Marketing and Sales joined Oscar Romo, Mastercard’s Director of Marketing de Mastercard, and Daniela Puerta, Manager of Corporate Affairs, Communications, Sustainability in Colombia and Venezuela of the Coca-Cola Company on the panel.