CONMEBOL Libertadores Femenina: Success on and off the pitch
This year’s CONMEBOL Libertadores Femenina was an all-around success. The presence of Amstel, Coca-Cola, EA Sports, Mastercard and Mercado Libre helped the competition set a record for Global Sponsors while Betplay as a Local Sponsor and partners DHL and Powerade were also present. This growth suggests that the numbers will be even higher in future years as brands understand that women’s football is a strategic asset in their commercial negotiations.
This participation was reflected in the various activations carried out throughout the tournament and especially for the Final in Cali where the Commercial and Sponsorship teams of CONMEBOL and FC Diez Media carried out and supported promotional activations leading up to the match and on matchday with great success. This is the beginning, and an example for future editions of the tournament.
As part of CONMEBOL’s strategy for growth in women’s football, the competition was broadcast across Latin America through partners such as Globo/SporTV, Band/BandSports, Pluto, TyC, as well as through new digital broadcast partners such as GOAT, Nosso Palestra and Meu Timão, which helped to further leverage the reach and audience of the matches. Furthermore, the CONMEBOL Libertadores Femenina content team was made up of nearly 15 people between producers, photographers, camera operators and the editorial team, supplying the competition’s social networks with a lot of content.