FC Diez Media Visits Heineken Headquarters and Participates in EA Event in Europe
An FC Diez Media Team consisting of Diego Alfieri, General Manager, María Barbera, Head of Marketing and Sales and Dominique Boyer, Sponsorship Account Management Director together with CONMEBOL Commercial Director Juan Emilio Roa travelled recently to Amsterdam to visit the Heineken Global Group in their offices, where they were welcomed by the company’s president, top managers and the Global team responsible for the Amstel brand. The team not only learned about the origin of the brand, but also shared strategic ideas for the current season.
The team was also present at the launch event for EA FC, the new game and brand, along with EA SPORTS’ Global team. The event featured more than 150 people and the CONMEBOL Libertadores trophy was on display.