FC Diez Media and CONMEBOL at the 2023 Licensing Expo
Over the last week, FC Diez Media, along with CONMEBOL, had the opportunity to participate in the 2023 Licensing Expo, the world’s largest licensing fair, in Las Vegas, USA, meeting with experts in the area. Katherine Pimenta, Senior Commercial Manager, represented FC Diez, while Alexandra Battaglia, Brand Development Analyst, represented CONMEBOL.
In the course of a business day, which featured meetings with manufacturers, retailers, and licensors, and conversations about the latest practices and benchmarks in the licensing tendencies, they had the opportunity to put into practice the new commercial strategy, which has led to important agreements in different product categories such as Panini, Milled, Kit Club and Absolut Sports.
For the 2023-2026 cycle, CONMEBOL, with the support of FC Diez Media, aims to develop and strengthen its portfolio of licensees for the CONMEBOL Libertadores, CONMEBOL Sudamericana and CONMEBOL Libertadores Femenina, raising the commercial value of the competitions and the development of a business unity through key stakeholders offering fans in the region opportunities to take home unique souvenirs, or use them throughout their day-to-day routine.