CONMEBOL and FC DIEZ MEDIA launch their marketing and sponsorship plan for the 2023-2026 cycle
The CONMEBOL’s commercial partners will take advantage of the 360° sponsorship concept presented by FC DIEZ MEDIA for CONMEBOL’s club competitions
The South American Football Confederation and FC DIEZ MEDIA, its exclusive club competitions commercial rights agency, launch their sponsorship plan for the 2023-2026 cycle of CONMEBOL’s most important and prestigious club competitions on the continent. These include CONMEBOL Libertadores, both men’s and women’s, CONMEBOL Sudamericana, CONMEBOL Recopa, CONMEBOL Libertadores Futsal, both men’s and women’s, CONMEBOL Libertadores U-20 and CONMEBOL Libertadores Beach Soccer.
This marketing and sponsorship rights plan for the 2023-2026 cycle continues to focus on the evolution and deep development of South American football. Currently, CONMEBOL provides 94% of its earnings to prizes, tournament logistics costs, VAR and refereeing, as well as offering significant support to the Associations to strengthen local tournaments. Special mention should be made of the support for women’s football, with an increase of more than 1600% in prize money for the champions of the Women’s CONMEBOL Libertadores.
The several sponsorship packages are designed to attract major global brands as well as regional leaders. The South American Football Confederation’s commercial partners will take advantage of the 360° sponsorship concept presented by FC DIEZ MEDIA for CONMEBOL’s club competitions.
A unique platform that ensures strong brand engagement for both global sponsors and the various suppliers and licensees. It also offers extensive partnership rights, high visibility branding in stadia, exclusive broadcast assets, branded digital content and various activation opportunities.
“The launch of the marketing and sponsorship rights plan for the 2023-2026 cycle is a real challenge, after four years in which we have been able to consolidate a successful model for all our club competitions. CONMEBOL is always working to be a leading and cutting-edge institution. The new technologies and the implementation of new formats will allow the development of exclusive activations in the new cycle. We will work for the constant development of South American football with the commercial partners, who will benefit from the power of communication that CONMEBOL’s club competitions already have” said Juan Emilio Roa, CONMEBOL’s Commercial Director.
“FC DIEZ MEDIA’s renewal as the exclusive agency for CONMEBOL Club Competitions commercialization confirms the success and consolidation of the model developed in the current cycle. A commercial strategy based on the deep knowledge of the regional market, with the enforcement and execution of the best global practices, which as an agency we are feeding constantly. For the 2023-2026 cycle, the commercial proposal evolves and offers a 360 platform much more complete, updating assets and opening new trending categories in the market. A project strengthen together by CONMEBOL and FC DIEZ MEDIA to promote the growth of football in the region”, highlighted María Barberá, Head of Marketing and Sales of FC DIEZ MEDIA.
FC DIEZ MEDIA, an IMG owned sports company, has been CONMEBOL’s commercial partner since 2019 and has worked closely with the South American Football Confederation to support and develop football in the region. FC DIEZ MEDIA was confirmed in September 2021 as CONMEBOL’s exclusive agency for the exploitation of commercial rights for club competitions from 2023-2026.
Commercial Inquiries: CONMEBOL – comercial@conmebol.com / FC DIEZ MEDIA – sponsorship@fcdiezmedia.com