U20 CONMEBOL Libertadores: Strong numbers on social media and YouTube
The U20 CONMEBOL Libertadores was held over 15 days in La Serena and Coquimbo, Chile, concluding last Sunday. The tournament’s social media covered the entire tournament, with the traditional Trophy Tour and Media Day with each club ahead of the tournament and then again with the semifinalists.
The work shined through with highlights in the numbers on social media. Together, the Twitter and Instagram accounts gained nearly 25,000 followers, with the fan page on Facebook nearly doubling in followers. The CONMEBOL Libertadores LATAM channel on YouTube broadcasted the matches and also achieved strong results. The total number of viewers for the Final grew 67% year-over-year, while the broadcast viewers increased 57%, with total views growing 75%.
