CONMEBOL, EA SPORTS, Mercado Libre and FC Diez Media at the Sports Summit
CONMEBOL, EA SPORTS, Mercado Libre and FC Diez Media presented at the Sports Summit São Paulo 2024, which took place from May 7-9 at the Hilton Morumbi. The traditional event brought together renowned institutions and professionals to discuss innovations, tendencies, challenges, solutions and the present and future of the sporting market.
On Tuesday, Felipe Lazaro, FC Diez Media’s VP of Media Rights was on the panel, “Sporting Rights, Tendencies and Business Models for a Constantly Moving Market”. The next day, María Barberá, the agency’s VP of Marketing & Sales moderated the panel “Brands. Strategies Centered around fans in CONMEBOL’s sponsorship platform” which featured the presence of Yeray Romera Troya, EA SPORTS’ Head of Football Partnership LATAM, Daniella Simionato, Mercado Libre’s Head of Media and Sponsorship LATAM, and Felipe Garcia, Commercial Director of CONMEBOL’s Club Competitions. Hyundai, MAPFRE, ABSOLUT Sport and TCL were in the audience.
