CONMEBOL and FC DIEZ MEDIA feature the first Workshop for the CONMEBOL Libertadores 2022 Final
Planning for the CONMEBOL Libertadores 2022 Final gets underway with the first workshop for sponsors of the competition
The first Workshop for the CONMEBOL Libertadores 2022 Final was held digitally this Tuesday, May 3rd, with the participation of more than 70 professionals representing the South American Football Confederation, FC DIEZ MEDIA, sponsors and their marketing agencies. The CONMEBOL Libertadores Final will be played on 29 October at the Estadio Monumental in Guayaquil, Ecuador.
As usual, the workshop served to present to the sponsors the venue designated by the Confederation, the marketing assets that will support the communication of the Final, the Embajada del Hincha, the Legends Programme, operations plan and merchandising actions.
This workshop kicked off the development of the sponsors’ activations plan for the CONMEBOL Libertadores Final, which will successfully close the 2019-2022 commercial cycle. The working plan will continue with a second workshop scheduled by the end of June and a Site Visit to Guayaquil in August.