CONMEBOL and Crayola announced a strategic alliance through 2026
CONMEBOL and Crayola, world leader in products of creative expression, announced a strategic alliance through 2026 which will strengthen the ties between sport and creativity throughout the region. Under a co-branding model, the communicative strength of both brands will be used to connect with key audiences: kids, families, and younger audiences.
In November of 2024, Crayola debuted at the Fan Zone of the CONMEBOL Libertadores Final in Buenos Aires. There, kids and families participated in creative activities designed to celebrate the agreement as a first activation, highlighting the capacity of football as a vehicle for education and entertainment. During the 2025 season, Crayola and CONMEBOL will develop other local and regional activations, which will ensure the youngest audiences enjoy CONMEBOL’s club competitions and entertainment.