@GloriaEterna, CONMEBOL Libertadores symbol
The @GloriaEterna team travelled during the Group Stage of the CONMEBOL Libertadores, taking the Copa to the continent’s biggest cities. The trips have finished but the project has been a success, with the material set to remain as a symbol of what South America’s premier competition represents for the cities and supporters.
The content generated helped @GloriaEterna obtain nearly 800,000 likes, close to 4,000 comments, 4.5 million accounts reached 6.3 million impressions and 743,000 accounts interacted. Managed by FC Diez Media, the @GloriaEterna accounts on Twitter and Instagram feature a fixed publishing schedule, with photos and videos, content featuring historic stadiums, homages to managers, players and ex-players, interviews with champions, interactive challenges for supporters and much more.
