Ford, new CONMEBOL Libertadores Official Partner
The South American Football Confederation (CONMEBOL) has today announced the prestigious company Ford as an Official Partner of the CONMEBOL Libertadores
Thanks to this agreement with CONMEBOL, Ford will benefit from brand exposure across South America and worldwide trough in stadia branding, activations, CONMEBOL Libertadores broadcast and digital assets.
The sponsorship of the biggest sporting tournament in South America is part of the brand’s positioning strategy, with consumer-centered actions to build a trust relationship. In addition to brand’s exposure in every game, Ford Motor Company will offer connectivity and mobility experiences for customers and public.
“We are proud to have the support of some of the most recognised international brands in the automobile sector. We believe that their confidence and commitment to South American football responds to the excellent moment this sport is experiencing in the continent, both at the sporting and management levels, as well as its projection and growth in the coming years,” said Juan Emilio Roa, Commercial Director of CONMEBOL.
“Ford sponsored Rock in Rio in 2019 and being from this year in the CONMEBOL Libertadores is another great action to show the renewal of the brand in Brazil and throughout South America,” says Natan Vieira, Marketing, Sales and Services VP for Ford in South America. “In addition to being an excellent platform for product launches, CONMEBOL Libertadores offers several opportunities in line with our goal, which is to recognise Ford as a trusted brand that promotes innovative experiences for customers”.
Ford joins renowned global brands such as Amstel, Betfair, Bridgestone, Gatorade, EA Sports, Mastercard, Qatar Airways, Rexona and Santander, who already work together with CONMEBOL in the development of their club competitions and in making South American football a world reference. With this alliance, CONMEBOL closes the tenth and last sponsorship position of CONMEBOL Libertadores and completes the 2019-2022 cycle quota.