CONMEBOL eLibertadores Final 2023

CONMEBOL eLibertadores Final 2023

The 2023 CONMEBOL eLibertadores, South America’s principal FIFA e-sports competition in South America, was held last weekend at the Arena Studios in Buenos Aires, Argentina. Coverage of the event began in the final months of 2022 with the planning and publishing of content on social media. The week before the Finals, a Trophy Tour was held thoroughout the city. On the days of the Finals, there were live broadcasts on the Portuguese and Spanish CONMEBOL Libertadores YouTube, TikTok and Twitch pages, live production of videos, reels, and shorts, plus publications on various social media platforms.

Before the first day of the Final, the pre-eLibertadores EA Workshop 23 was held, with a regional marketing team from EA Sports, Mexico and from the EA Competitive gaming team of Canada alongside CONMEBOL, LVP and FC Diez Media. The competition was held Saturday (Feb. 25) and Sunday (Feb. 26) and featured the presence of professionals from the agency’s Commercial and Digital teams who were responsible for managing social media content, creating audiovisual content, and the commercialization of the prestigious competition of the South American entity. 

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