CONMEBOL announces partnership with Crypto.com as Official Partner of CONMEBOL Libertadores
Crypto.com to appear in Saturday’s Final in Montevideo where PALMEIRAS take on FLAMENGO
The South American Football Confederation (CONMEBOL) and crypto.com, the world’s fastest growing crypto platform, have agreed to a multi-year partnership whereby Crypto.com will become an Official Sponsor of CONMEBOL Libertadores for the 2023-2026 cycle. The platform will also be one of the Official NFT Licensees of the CONMEBOL Libertadores from 2022.
Thanks to this long-term alliance and as Official Sponsor of CONMEBOL Libertadores for the 2023-2026 cycle, crypto.com will be the first brand integrated into Virtual Assistant Referee (VAR) asset. Additionally, Crypto.com will benefit from brand exposure in stadiums, activations and broadcasts of the CONMEBOL Libertadores, as well as digital assets. CONMEBOL and Crypto.com will develop NFT’s associated with the Intellectual Propriety of the CONMEBOL Libertadores Competition on Crypto.com’s NFT platform.
“CONMEBOL is always working to be a leading and cutting-edge institution. We are sure that crypto.com upholds that same philosophy, given its quick expansion. We are convinced that this partnership will be to the benefit of South American football and also for this thriving company,” said José Astigarraga, Secretary General of CONMEBOL.
In addition to this agreement with CONMEBOL Libertadores, Crypto.com has already partnered with world-class and prestigious organizations and brands such as the UFC, Formula 1, Paris Saint-Germain and the Philadelphia 76ers, among others. Crypto.com recently launched crypto.com NFT, the premier platform for collecting and exchanging NFTs, carefully selected from the worlds of art, design, entertainment, and sports.
“The CONMEBOL Libertadores is the peak of South American club football – this exciting, beautiful game of highs and lows brings us together like nothing else”, said Kris Marszalek, co-founder and CEO of Crypto.com. “Our research shows Latin America is leading the way in embracing cryptocurrency, with 40% of Latin Americans saying they are interested in buying crypto in the near future. Naturally we were eager to support the continent’s most important football competition, adding to our world-class portfolio of sports sponsorships”.