June 15, 2023
Activation Against Racism in the CONMEBOL Libertadores
As part of the campaign: “BASTA – Basta de racismo en el fútbol” launched in 2022, CONMEBOL realized activations in four CONMEBOL Libertadores matches during the most recent matchday: River Plate vs. Fluminense, Nacional vs. Internacional, Olimpia vs. Atlético Nacional and Flamengo vs. Racing. The game ball was covered by a cloth on which was printed: “Basta de Racismo”. The tournament’s social media channels covered the event.
Since 2019, FC Diez Media is the agency responsible for creating and posting content for CONMEBOL’s prestigious club competitions on Twitter, Facebook, Instagram, YouTube, TikTok and Spotify.