The South American Football Confederation (CONMEBOL) has today announced Betfair, the world’s largest online betting exchange company, as an Official Partner of the CONMEBOL club competitions, namely CONMEBOL Libertadores and CONMEBOL Sudamericana, an agreement which extends to December 31, 2022.
Betfair joins renowned global brands such as Amstel, Bridgestone, Gatorade, Mastercard, Qatar Airways, Santander, Rexona and Tag Heuer, who already work together with CONMEBOL in the development of their club competitions.
As part of Sponsorship, Betfair will benefit from brand exposure across South America trough in stadia branding, broadcast and digital assets.
"We are pleased to present Betfair as a partner of the CONMEBOL Libertadores and CONMEBOL Sudamericana. With this important partnership, we add another global brand to the international status of South American football," said Juan Emilio Roa, Commercial Director of CONMEBOL.
Betfair Brand Director, Stephen Mault said: “We are delighted to be the official betting partner of the CONMEBOL Libertadores and CONMEBOL Sudamericana. These two prestigious tournaments have provided so many memorable moments in world football throughout the ages and we are very proud to be supporting the action for the next three years. We look forward to seeing how the rest of this year’s tournaments unfold”.
Founded in 1916, the South American Football Confederation - CONMEBOL - is the governing body of South American football and the oldest continental soccer confederation in the world. CONMEBOL, made up of ten member associations, including Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela, is responsible for the organisation and governance of the main international South American football tournaments, including CONMEBOL Copa America, CONMEBOL Libertadores, CONMEBOL Sudamericana and CONMEBOL Recopa, among others.
Since 2016, CONMEBOL has undergone a series of structural reforms to modernise its governance and operations, increase the global competitiveness of its exclusive tournaments and strengthen its promotion of football development by increasing revenues and investment.
As part of that strategy, in the last two years, CONMEBOL club competitions have been greatly improved through a new format design and the adoption of standards, designed to increase the quality of the tournaments from competitive, sporting and commercial points of vue. Thanks to the recently adopted improvements, CONMEBOL tournaments last year achieved record numbers in digital participation, stadium attendance and sales.
Betfair is one of the world’s largest international online sports betting providers and pioneered the betting exchange in 2000. In addition to its betting exchange, Betfair runs a full suite of online Sports betting and Gaming products. Betfair's innovative heritage remains and we have continued to break new ground with recent product innovations including ‘Cash Out’, ‘Price Rush’ and ‘Acca Edge’.