FC Diez Media, IMG and Perform’s joint venture set up to advise CONMEBOL on their commercial rights for club competitions from 2019-22, is now tendering media rights for CONMEBOL Sudamericana and CONMEBOL Recopa until June 6.
This is the first time Sudamericana rights have been made available through a tender process and sold separately to the CONMEBOL Libertadores competition.
The tender for one of the most sought after club competitions in Latin America will be divided into two territories – Brazil and the rest of Latin America, which includes the other 9 CONMEBOL countries in South America, Mexico, the Caribbean and Central America. There will be two available packages, offering first pick of ties with the Final exclusively, and second pick of ties with exclusive rights to CONMEBOL Recopa.
All information will be issued on both the CONMEBOL and FC Diez Media websites.
FC Diez Media will continue to provide overall consultancy support to CONMEBOL during the agreed four-year period, which will cover the sale of global media rights, sponsorship and licensing, and consultancy on the growth and development of the competitions including digital strategy.
IMG and Perform created a dedicated team for FC Diez Media for the project, financed and resourced 50/50. This will provide CONMEBOL with best in class tools to successfully implement the commercial programming of the Club Competitions in a way that is new and unrivalled in the marketplace today.
About Perform Group
Perform is a leading digital sports content and media group. Our mission is to connect the world of sport by supplying some of the quickest, most detailed and most engaging content, managing a network of wholly-owned global media brands and delivering premium sports content directly to fans. Perform works with major global rights holders such as NFL, WTA and FIBA to create long-term, transparent commercial relationships that help grow global audiences and, ultimately, benefit the long-term good of the sports. Perform recently launched its live sports streaming service, DAZN, in Germany, Austria, Switzerland, Japan and Canada.
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.
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